Many retail industry observers are asking why e-commerce giant Amazon purchased the brick & mortar grocery chain Whole Foods. The unanimous answer is: access to real-world customer data that is richer and more robust that what Amazon can acquire from online purchases.
Data is increasing in supply chain management for retailers. Most of this data is unstructured and flowing all day and night into servers, and there’s much more to come.
Analytics has profoundly altered the retail industry. The combination of real-time, predictive analytics—in conjunction with traditional historic analytic capabilities—has reconfigured the way organizations facilitate customer engagement, supply chain management, and inventory in both e-commerce and brick and mortar settings.